Chensoft delivers digital marketing services that get results
Chensoft for DIGITAL will help you define your digital marketing strategy: it is the science of blending social media, Google, PPC, SEO, your website (and content) into one coherent plan.
An engaging campaign should seamlessly combine relevant, eye catching creative with informed analytics, and most of all, targeting where your target audience is hanging out.
To create these amazing campaigns, we have a tried and tested process: this allows us to make sure we understand your business and commercial objectives.
We identify your target audience and create personas detailing: what sites they use, the media they consume, what motivates them We analyze your competitors, producing a detailed report about their lead generation or sales strategy, what sites they appear on, where they are advertising, where their backlinks feature, the keywords they are ranking for and what their core propositions are.
Our digital marketing services
Ad planning
Once we understand your business, audience and industry, we can build your digital sales funnel.
The funnel is key to effective ad planning. It not only identifies how the ads fit together, but also how they sit within digital customer acquisition and lead generation. And most importantly, make sure it generates the numbers you need.
Generating leads and sales is what it’s all about. So we create a suite of relevant landing pages with engaging content such as video, copy, and infographics to encourage those all important conversions.
Social media ads
Social media ads have just three “musts”. They must be: interesting, have value or be amusing if you want your audience to engage.
Each platform aims to meet the individual needs of their audiences, their frame of mind and mood. Provided you know who you are talking to, they all provide great opportunities to connect. We run intelligent and engaging campaigns on Facebook, Twitter, Instagram and LinkedIn for a wide range of clients.
We set KPIs for each media type and conversion funnels, so that we can measure the success of each channel. Not every platform is right for every business though. An objective and informed decision to advertise is crucial
PPC/Google
Oh Google, you fickle mistress. Understanding the inner workings and how to run successful campaigns across the networks is a no mean feat. It’s a job done only by those who live and breathe it everyday… which we do!
We have teams who spend all their days within Pay-per-click (PPC) campaigns, Programmatic targeted display campaigns, Retargeting ads, and YouTube ad campaigns.
YouTube, PPC, and programmatic targeted display are great for driving web traffic. Retargeting is a powerful conversion optimisation tool… but it can’t drive new visitors to your site.
Website design
Chensoft provides full website design and development services, including UX and UI design and eCommerce. Our team works with a number of popular CMS systems, including Magento, PrestaShop, Amazon (FBA & FBM), WordPress, Shopify and more.
SEO
Search engine optimization means working with your site, your backend and your content in a way that ensures you will rank well on key search terms. It includes both on-page and off-page SEO.
Content marketing
Content marketing is all about producing and distributing content that helps your company achieve its business goals. UP can deliver every part of a content marketing program, including strategy, concept development, implementations and execution.
Our process ensures you know what to expect at every stage
The basis for our process, and all digital marketing agencies worth their salt should be able to articulate a process like ours.
It is the basis for all good digital projects. However, the way we tackle a couple of the stages are really special and is what sets us apart from our peers.
Every digital marketing campaign should follow this process to ensure success, and so you know what to expect at each stage.
